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What is argan beldi?

Beldi is typically known as the saponified olive oil used in the world-renowned hammam spas of Morocco. So what sets argan oil-based beldi apart? Truly unique in the world of cleansers, exfoliants and other beldi soaps on the market, CHAE skin care's The Glow is made with 100% organic, cold-pressed argan oil from the Argan Forest of Morocco. Using the same method of saponification as olive oil beldi, argan oil beldi improves upon the age-old tradition. The result is a high-performing, innovative, multi-tasking product completely unique in form, color and benefits. 


Argan beldi is a multi-tasking skin cleanser and softener that can be used on both the face and body to cleanse, detoxify, exfoliate, and mask for added benefits. The immediate results are radiant, soft, supple skin that is ready to receive treatments, serums, moisturizers and preps the skin for makeup application. The regular use of argan beldi can improve skin tone, combat acne, reduce the appearance of fine lines and dark spots, promote cell turnover and increase collagen production to improve elasticity.


TESTIMONIALS

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The Glow is made with 100% organic, cold-pressed argan oil and
infused with powerful organic botanicals
which means it's not just
all natural
but highly-active, nourishing and a little bit mind-blowing.

modern luxury.

Reinvented, argan beldi is an elevated version of a time-honored Moroccan tradition–olive oil beldi.  Beldi is a multi-functional cleanser dating back over 12 centuries. Intoxicating as it is nourishing, your skin will benefit from antioxidant-rich argan oil coupled with highly active boosts from sandalwood, neroli and geranium.

multi-tasking.

Skin cleanser, detoxifier, mask, exfoliator and glow-giver all in one. Experience both instant gratification (clean, bright, smooth skin ready to receive max benefits from the rest of your routine) and long-term benefits (inspired collagen production and cell turnover, protection from free radicals, improved skin texture, tone and appearance).

highly-active.

Argan oil is a rich and powerful element cherished in ancient beauty rituals. Rich in vitamins A, C and E–it offers powerful antioxidant properties fighting the good fight against the damaging effects of free radicals and environmental toxins, promotes cell turnover and encourages collagen production. Composed of roughly 80% fatty acids like omega-6 & omega-3 fatty acids and linoleic acid, argan oil works wonders to hydrate skin, restore elasticity, and minimize the appearance of fine lines and wrinkles.

highly sustainable.

Our cold-pressed argan oil is ethically sourced from Morocco's Argan Forest–declared a biosphere reserve by UNESCO in 1998–and hand extracted by a local Amazigh women's co-op outside of Marrakech, Morocco. This cooperative shares profits among other local Amazingh tribes, aiding in health care, education and the creation of jobs. Purchase of The Glow supports the argan oil industry and invests in the establishment of ecosystem reforestation, ensuring its longevity. CHAE only tests on people, never test animals. Our ingredients are 100% natural and organic. Due to the small nature of the farms and coops we work with, traditional means of organic certification is not always financially possible. Our products are always created free of synthetics, chemicals, artificial fragrances, parabens, phthalates, sodium laurel sulfates, fillers, mineral oil and petroleum.

+ We donate 5% of every purchase to causes such as women's, LGBT, disability and human rights, reproductive freedom and racial justice. Read more about it here. We regularly donate to organizations providing emergency relief for victims of natural disasters, conflict and other unforeseen crisis. 


A new experience in cleansing rituals. 

The first 100% pure argan oil-based, multi-purpose skin care cleanser. 

Inspired by the old-school glamour of multi-functional skincare coupled with time-tested Moroccan beauty rituals, The Glow is a modern-day skin care dynamo. Distinctive in its ability to cleanse, detoxify, exfoliate, hydrate + prime skin, The Glow is gentle enough to use daily as a cleanser and weekly as a mask and exfoliator.

The future of beauty demands a return to a simple, yet decadent skin care ritual that doesn't compromise quality or results. The instant gratification of glowing, supple skin will have you thinking it is too good to be true but the long-term results will make you a believer.

This is not your grandmother's cold cream...


THE REVIEWS